Hey there đ
Missed everyone last week! Letâs get to the best links I found on the internet this week. If youâre enjoying the newsletter, share it with a friend. If this was forwarded to you, check out some previous issues and subscribe for future updates.
đ What I Wrote
Notes on The Laws of Copywriting
I recently worked through Dave Gerhardtâs video course on copywriting and really enjoyed it. These are my notes along with some follow-up commentary.
đ What I Read
Ideas Arenât Cheap
I bookmarked this post from Justin Jackson of Transistor.fm a while back but I had never dug into it until now. This is pretty close to where I sit in the idea vs. execution age-old argument.
How We Achieve Simple Design for Basecamp
This short post on design principles from the team at Basecamp and HEY is nicely done. I thought #3 was especially interesting in a world where frequent notifications and tooltips seem to win.
Substackâs Core Growth Loop
Iâm always looking forward to more growth content from Brian Balfour. This short write-up on how Substack grows was right down my alley.
Reflections on Being a Female Founder
This essay from Tracy Young of PlanGrid is a must-read. You have to applaud the bravery that it must have taken to hit publish on this.
đ„ What I Found Interesting
Principle of Delegation
âFind someone who can do what you do at 70% the success rate. Teach them the extra 10% and be okay with 80%."
Mmhmm
One of the most creative video apps Iâve seen launch since the rise of Zoom. Iâm excited to see other stuff in this area.
Digital Gardener Repo
Iâve been hanging out in the âdigital gardeningâ rabbit hole for a bit now and I recommend checking it out. Roam Research is one to watch here, but thereâs so much more to be done in terms of productization.
đ€ Quote I'm Pondering
âCopying skips understanding. Understanding is how you grow. You have to understand why something works or why something is how it is. When you copy it, you miss that.â â Jason Fried
Thanks for reading Oversimplified this week! Did anything stand out? Iâd love to hear about it. Reply to this email or tweet at me and letâs chat đ
Until next time,
Conor